In a world where ingredient lists read like science experiments, Pradeep Akkunoor set out to prove that less is more. As the Founder and CEO of LAIKI, he envisioned a snack that was simple, nutritious, and free from the guilt that often accompanies processed foods. The result? A perfectly crunchy, unapologetically minimalistic cracker that satisfies from the first bite to the last. LAIKI’s philosophy is straightforward: food should be real, recognizable, and rewarding. With just a few carefully chosen ingredients, these crackers have not only captured the taste buds of health-conscious consumers but also garnered top industry accolades, including the SOFI Gold Award—the food industry's equivalent of an Oscar—and the SEIFT Disruptive Snack of the Year Award. But what does it take to challenge an industry built on excess and artificial additives? In this conversation, Pradeep Akkunoor shares his journey with Delivery Rank, the philosophy behind LAIKI, and how he’s setting a new standard in the snack aisle—one deliciously simple crunch at a time. Read more